A standout achievement in her career includes leading Majid Al Futtaim Group’s ambitious mission to hire 3000 Emiratis within five years in partnership with NAFIS, successfully onboarding over 2000 UAE nationals and implementing the group’s first comprehensive Emiratisation framework. At Expo 2020 Dubai, she further cemented her legacy by launching transformative initiatives such as Expo Gen, inclusion programs (POD), and a national talent legacy plan that continues to create meaningful opportunities for Emirati professionals.

Fatima’s academic pursuits complement her professional accomplishments. She holds a master’s degree in global HR management from the University of Liverpool and is currently pursuing a doctorate at the University of Strathclyde Business School, with research focusing on national talent engagement and legacy creation in mega projects.

Her contributions have earned her widespread recognition, including the prestigious “Making an Impact on Nationalization” award at the GCC GOV HR in 2019 and being named a LinkedIn Top Voice. A fervent advocate for youth empowerment, Fatima frequently shares her expertise on HR best practices, talent retention, and employee engagement at high-profile conferences and workshops.

Through Born2Localize, Fatima continues to inspire and partner with organizations to build sustainable, inclusive workforces that embody the UAE’s vision for a prosperous, talent-driven future.