Fatima Alloghani is a prominent leader in the Emiratisation strategy, boasting over 20 years of experience across sectors such as Energy, Aviation, and Banking, Mega Events, Retail and Ports
Emiratization Consultation with Excellence and Expertise
At Born2Localize, we specialize in Emiratization consultation, aligning global strategies with the UAE’s national vision. Our mission is to help businesses integrate and empower local talent, creating impactful opportunities for UAE Nationals and building sustainable workforce solutions.
With expertise as a leading Emiratization agency and in crafting tailored strategies, we ensure your business thrives while contributing to the UAE’s economic and social goals.
- Driving Impact: 20+ years of expertise
- Tailored Solutions: Customized for Emiratisation success
We are your strategie partners in fit for business
Are you looking for expertise in local talent integration to your business
At Born2Localize, we are committed to advancing localization by aligning global strategies with national visions. Our mission is to empower businesses to seamlessly hire Emirati candidates, develop fit-for-purpose strategies, and build sustainable workforce solutions.
With over 20 years of expertise in Emiratization consultation and tailored strategies, we ensure your business not only thrives but also makes a meaningful contribution to the country's economic and cultural development goals.
- Impactful Expertise: Over two decades of experience
- Tailored Solutions: Shaping Localization narratives for lasting success
Partner with us to create a stronger, locally empowered workforce and drive business growth.
Empowering Local Talent Through Global Expertise
Born2Localize is committed to empowering organizations and local talent by creating impactful localization strategies. Their dedication lies in fostering growth, sustainability, and success Read more...
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Comprehensive localization strategies tailored for organizations
Localization Strategy Development
Talent Attraction, Acquisition, and Integration
Talent Management, Development, and Retention
Compliance and Policy Advisory
In-Country Value (ICV) Localization Enhancement
Localization Strategic Workshops & Implementation in the UAE
Blending Global Practices and Local Talent Management Needs, Delivering Outstanding Results
Fatima Alloghani, founder and Managing Owner of Born2Localize, is a distinguished leader in crafting comprehensive Emiratization consultation strategies with over 20 years of multi-industry expertise. Her illustrious career spans strategic contributions across sectors such as Energy, Aviation, Maritime, Banking, Mega Events, and Retail, holding pivotal roles in renowned organizations including Schlumberger Oil and Gas Services, Dubai World, Etihad Airways, Total ABK Academy, Abu Dhabi Terminals, Expo 2020 Dubai, Abu Dhabi Commercial Bank, and Majid Al Futtaim Group.
Through Born2Localize, Fatima leverages her extensive experience to empower businesses, educational institutions, talent, and government entities. Her consultancy focuses on addressing gaps within the Emiratization agency ecosystem, bridging the divide between private sector integration and local talent development. Her work aligns with the UAE Government's localization agenda, emphasizing sustainable talent growth and global HR management practices.
A standout achievement in her career includes leading Majid Al Futtaim Group’s ambitious mission to hire Emirati candidates within five years in partnership with NAFIS, successfully onboarding over 2000 UAE nationals and implementing the group’s first comprehensive Emiratisation framework. At Expo 2020 Dubai, she further cemented her legacy by launching transformative initiatives such as Expo Gen, inclusion programs (POD), and a national talent legacy plan that continues to create meaningful opportunities for Emirati professionals.
Fatima’s academic pursuits complement her professional accomplishments. She holds a master’s degree in global HR management from the University of Liverpool and is currently pursuing a doctorate at the University of Strathclyde Business School, with research focusing on national talent engagement and legacy creation in mega projects.
Emiratization and Passion
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