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At Born2Localize, we are dedicated to delivering top-tier localization consulting services across the Middle East. Our goal is to empower organizations by creating and executing impactful localization strategies that integrate local talent and drive success throughout the region. In addition, we provide support to local governments, local talent, and professionals specializing in localization.
Founded by Fatima Alloghani, a renowned expert with over 20 years of experience in Emiratisation and local talent development, Born2Localize brings unmatched expertise to every client partnership.
Our Services
At Born2Localize, we excel in crafting and executing comprehensive localization strategies tailored for organizations across the region. Our mission is to foster growth and success by seamlessly integrating local talent through meticulous analysis, innovative frameworks, and strategic partnerships. We deliver customized solutions designed to help organizations thrive in the dynamic GCC region.
Localization Strategy Development
Our experts deliver comprehensive consulting services designed to help organizations develop and implement a robust localization strategy from hire to retire. We offer a full range of services, including talent analysis, strategic planning, attraction, acquisition, engagement, development, and retention. Whether you need a complete solution or specific support, we are equipped to guide your organization at every stage of the talent lifecycle.
Talent Attraction, Acquisition and Integration
We specialize in strategies that attract, acquire, and integrate new hires effectively. Our comprehensive approach is designed to meet your organization's talent needs, from attraction to post-hire integration, ensuring that local talent has access to the necessary skills and career paths. This fosters growth and long-term success for both your organization and its local talent.
Talent Managment, Development and Retention
We design post-hire strategies that appeal to local talent and foster an engaging organizational environment. Our focus is on enhancing the value, growth, and retention of local talent. Our goal is to build a positive organizational culture that values diversity and actively includes local talent.
Compliance and Policy Advisory
We offer expert guidance on local labor laws and compliance requirements, helping organizations navigate the complexities of workforce nationalization. We develop policies and reporting frameworks that support nationalization efforts and ensure continuous adherence to localization mandates.
In-Country Value (ICV) Localization Enhancement
We enhance In-Country Value (ICV) propositions by designing comprehensive local talent integration strategies that strengthen your organization’s opportunities. Our initiatives focus on creating convenient supply chain partnerships, while prioritizing diversity, inclusion, and corporate social responsibility.
Localization Strategic Workshops & Implementation
Our hands-on workshops are designed to equip your leadership and HR teams with the tools and knowledge needed to develop and implement effective localization strategies. We provide practical insights and actionable steps that ensure successful localization outcomes, from planning to execution
Fatima Alloghani
Born 2 Localize Founder
Fatima Alloghani is a prominent leader in the Emiratisation strategy, boasting over 20 years of experience across sectors such as Energy, Aviation, and Banking. She has held significant roles at organizations including Schlumberger, Etihad Airways, and Abu Dhabi Commercial Bank, where she has played a crucial role in integrating UAE nationals into the private sector.
At the forefront of Emiratisation, Fatima has significantly advanced the UAE Government's efforts through her work. Her focus is on creating job opportunities and seamlessly integrating UAE nationals into the private sector. At Majid Al Futtaim Group, she spearheaded initiatives across seven diverse operating companies, driving towards a group target of hiring 3000 Emiratis within five years in partnership with NAFIS. During her tenure, she witnessed the successful entry of over 2000 Emiratis and introduced the first group-wide comprehensive Emiratisation strategy.
Fatima's impact extends beyond the corporate realm. At Expo 2020 Dubai, she played a pivotal role in establishing and executing Emiratisation programs, including internships, secondments, Expo Gen, inclusion initiatives (POD), knowledge transfer, and a post-event national talent legacy.
Fatima holds a master's degree in Global HR Management from the University of Liverpool and is pursuing a doctorate at the University of Strathclyde. She has received recognition for her contributions, including the "Making an Impact on Nationalization" award in 2019.
Insights
Explore our insights: unlock expertise in localization, stay updated, and learn from our success stories and best practices. Discover how we integrate local talent and drive growth across the GCC region.
Showcasing Expo 2020 Dubai's Legacy Strategy Emiratisation by choice
Learn how Born2Localize's innovative localization strategies have significantly impacted businesses in the GCC, boosting regional engagement, driving sustainable growth, and successfully integrating
Emirati Talent Attrition in the Private Sector: Navigating Challenges under NAFIS
The NAFIS program has made significant strides in increasing the participation of Emirati nationals in the private sector. Recently, the Ministry of Human Resources and Emiratisation (MoHRE) celebrated a historic milestone, with over 100,000 Emiratis now working in the private sector—the highest number ever recorded in the history of Emiratisation.
Contact
Are you ready to chat about your localization?
Send an email to born2localize and we can set up an introductory call.
Want to hear us talk?
Not only do we execute brilliant strategies, we are also very active in the localization community.
Feel free to invite us to speak at your next event or be panelists for topics on business, employer branding, talent or culture.
Send us an email to born2localize